Trends, trends, trends…are finally out of date! With the speed of life and never-stopping opportunity to express oneself, trends are no longer dictated to us by a publication or a magazine. IT-people, gen Z, micro-influencers seem to be setting the scene and creating all the rage for the next big thing.

Be-yourself, hear-yourself, express-yourself, love-yourself, show-yourself messages are everywhere and calling us to bend the standards of beauty. Today, everyone has a voice, we are connected and represent a real, tech-savvy community like never before.

Skindie brands, major ingredient education, getting real with the philosophy of the brands and people behind it, has really cleared the air between the consumer and the provider. Awareness and/in consumption has never been so…on trend.

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