The beginning of beauty brand development often takes shape in a simple massage oil, or handmade soap. And slowly, one day you realize you have an entire home laboratory that produces small creative miracles for face and body care. When the initial excitement survives long enough that you start offering the products to relatives and friends for testing, you are already on your way to creating a new world-renowned brand.
Friends of friends start showing interest in your beauty products, recommendations are pouring in, and you begin thinking more and more about how you could earn some money from your hobby. If you just started considering the idea of developing a beauty business, we hope our 10 steps of beauty brand development will serve as a good guide through this complex process.
1. What type of beauty products are you going to make? 2. How will your beauty business function on a daily basis? 3. What will your sales strategy be? 4. Develop a marketing and PR plan 5. Calculate your budget meticulously 6. Define your brand 7. Write a business plan 8. Formulate and test your beauty products 9. Register your business 10. Launch your beauty brand