Clean beauty concept has been misused, misunderstood and at times simply clichéd. To debunk the core, there are only two basal pillars that hold the integrity of the concept: non-toxic ingredients and transparent/user-friendly labels.
No more mysterious life-long labels that look like they came from a chemistry lesson in Hogwarts… Clean beauty strives for well-educated and ingredient-savvy consumer. Every component is carefully selected with a purpose featuring no hidden toxic culprits and explained on the back of your beauty product in an informative manner.
3rd Top red flags of “clean beauty”: Clear branding and honest communication are the strongest strategy in establishing lasting and trustworthy relationship with your clientele, whether you choose to go “clean”, “green”, “organic” or “next-big-thing” for your brand. Always opt for a reputable partner to source the best fit, contact firstname.lastname@example.org for a turnkey solution in any chosen concept.